March 5th, 2009

February US car sales figures – not good

car-falling

The image above can be used as a visual aid to show the state of the February’s American car market.

If you look at the table below, it won’t take long to see that it has gone all a bit Pete Tong. With all the big US automakers seeing sales down around 40% or more last month compared to February 2008 drastic action needs to be taken. Yes the economic downturn is largely due to this but the Korean car companies are riding through it.

Hyundai with the release of their new Genesis model are down just 1.5% and Kia were up 0.4% in sales. Subaru, meanwhile, was up a solid 1.4% in sales last month. So what are the Koreans doing so much better than the Americans? Is it their marketing, their service, the smiles on the staff’s faces?

Whatever the answer is the big US firms better find it quick. Then they can invest their government pocket money and get some cars off the parking lots.

BY THE NUMBERS – February 2009

Brand

Vol. % Change

Total Sales 2/09

Total Sales 2/08

DSR % Change

Daily Avg. 2/09

Daily Avg. 2/08

Acura

-41.5%

7,659

13,084

-39.0%

319

523

Audi

-24.4%

4,653

6,152

-21.2%

194

246

BMW

-37.5%

12,979

20,775

-34.9%

541

831

Buick

-51.5%

6,196

12,768

-49.5%

258

511

Cadillac

-52.2%

4,666

9,760

-50.2%

194

390

Chevrolet

-54.5%

75,555

166,166

-52.6%

3,148

6,647

Chrysler

-62.8%

15,519

41,709

-61.2%

647

1,668

Dodge

-38.8%

46,590

76,141

-32.3%

1,941

3,046

Ford

-48.8%

84,422

164,915

-46.7%

3,518

6,597

GMC

-51.2%

16,204

33,237

-49.2%

675

1,329

Honda

-37.5%

63,916

102,313

-34.9%

2,663

4,093

HUMMER

-68.7%

1,053

3,362

-67.4%

44

134

Hyundai

-1.5%

30,621

31,090

2.6%

1,276

1,244

Infiniti

-36.8%

6,359

10,068

-34.2%

265

403

Jeep

-32.0%

21,941

32,243

-29.1%

914

1,290

Kia

0.4%

22,073

21,988

4.6%

920

880

Lexus

-38.4%

13,108

21,277

-35.8%

546

851

Lincoln

-41.2%

5,633

9,573

-38.7%

235

383

Mazda

-30.4%

16,401

23,548

-27.4%

683

942

Mercedes

-23.5%

14,199

18,564

-20.3%

592

743

Mercury

-44.6%

5,989

10,806

-42.3%

250

432

MINI

-17.2%

2,826

3,415

-13.8%

118

137

Mitsubishi

-50.8%

4,484

9,105

-48.7%

187

364

Nissan

-37.1%

47,890

76,151

-34.5%

1,995

3,046

Pontiac

-40.7%

14,200

23,935

-38.2%

592

957

Porsche

-11.5%

1,518

1,715

-7.8%

63

69

Saab

-62.8%

482

1,295

-61.2%

20

52

Saturn

-57.2%

6,338

14,801

-55.4%

264

592

Subaru

1.4%

13,089

12,906

5.6%

545

516

Suzuki

-60.3%

3,495

8,800

-58.6%

146

352

Toyota

-40.0%

96,475

160,892

-37.5%

4,020

6,436

VW

-17.5%

13,660

16,556

-14.0%

569

662

Volvo

-55.3%

3,356

7,505

-53.4%

140

300

COMPANIES

BMW Group

-34.7%

15,805

24,190

-31.9%

659

968

Chrysler LLC

-44.0%

84,050

150,093

-41.7%

3,502

6,004

FoMoCo

-48.4%

99,400

192,799

-46.3%

4,142

7,711

General Motors

-52.9%

127,296

270,423

-51.0%

5,304

10,817

Honda America

-38.0%

71,575

115,397

-35.4%

2,982

4,616

Nissan NA

-37.0%

54,249

86,219

-34.5%

2,260

3,449

Toyota Mo Co

-39.8%

109,583

182,169

-37.3%

4,566

7,287

(Table source: Autoblog)

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